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  • Writer's pictureOri Naftaly

Ori Naftaly: Our Journey To a New Album

It's Ori Naftaly here, and I'm thrilled to share some exciting news with you all. As many of you may have already heard, Southern Avenue is gearing up for the release of our new album, and I couldn't be more eager to share some of the experiences we’ve had.


As we left the studio this week, a wave of euphoria washed over us, leaving behind smiles that stretched from ear to ear. It was a moment of pure accomplishment, a culmination of countless hours of hard work and dedication. Stepping out into the world with our completed album in hand, we couldn't help but feel an overwhelming sense of pride and satisfaction. We wanted this album to be a true representation of who we are as musicians, and that meant delivering performances that were authentic and unfiltered. There were moments of frustration and exhaustion, but they were always outweighed by the sheer joy of creating music together.


Let me take you back a bit. The past two years have been a whirlwind of creativity, passion, and relentless dedication as we poured our hearts and souls into crafting this album. Every chord, every lyric, and every beat has been meticulously crafted, each song a testament to the countless hours of hard work we've put in. It was a time of growth, both personally and musically. We delved deep into the essence of what makes Southern Avenue unique, honing our sound and pushing ourselves to new creative heights. And amidst it all, one central theme emerged: Family.


One of the most enticing aspects of crafting a concept album was the opportunity to work on the entire story arc and compose songs for each part of the narrative. It was like piecing together a puzzle, where each song served as a vital piece in the larger picture we were painting. Whether it was the opening track that set the mood or the closing anthem that brought resolution, every song played a crucial role in the overarching story.

What made this endeavor particularly thrilling was the challenge of condensing our tale into a 40-minute musical journey. We wanted to ensure that every aspect of the story was captured without sacrificing the flow or coherence of the album. This meant meticulously planning the tracklist, considering transitions between songs, and fine-tuning the pacing to maintain engagement from start to finish. We are eager to share more with you in the coming months.


But amidst the excitement, there was also a sense of humility. Crafting a concept album was no small feat, and it required us to push the boundaries of our creativity while remaining true to our musical vision. It was a humbling experience to see our ideas come to life, to witness the story unfold through the power of music. And speaking of experiences, I'm thrilled to announce that we've already started playing the album in full at our live shows. There's something truly special about performing these songs live, sharing them with our fans, and seeing the impact they have in real-time. It's a chance for us to connect on a deeper level, to share our stories, and to celebrate the power of music together.


Leaving the studio, we carried with us not only the finished album but also a newfound sense of confidence and accomplishment. This journey had tested us in ways we never imagined, but it had also reaffirmed our love for music and the power it has to unite and inspire. And as we set our sights on the next chapter, we did so with the knowledge that no matter where the road may lead, the music will always be there to guide us.


So, to all our fans out there, I invite you to come join us on this journey. Whether you've been with us from the beginning or you're just discovering Southern Avenue for the first time, I promise you won't be disappointed. Our new album is more than just a collection of songs; it's a testament to the power of music to bring us together, to uplift us, and to remind us of the importance of Family.


Thank you all for your continued love and support. We can't wait to share this new chapter with you.





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